Making television watching better with Phillips 3D TV
Television watching is bound for better days with 3D at your very home. No,
we’re not talking about 3D glasses used in cinemas – the one with red and green lenses, but the one that is actually built-in your home television.
This is made possible by Phillips 3DTV which is launched in London recently. Phillips 3DTV uses “lenticular” lens which allows and send different signals to the brain, and allows the eyes to see images in 3D format. Think of a fish seemingly floating outside the TV screen.
Although the price tag is a challenge, Phillips hoped that the 3DTV will be part
of every UK household within four years time. This is just in time when most
television advertisements are most probably designed to leap out of the TV
screen and capture the viewer’s attention.
In fact, Phillips has already developed a technology which converts 2D
advertisements and programs into 3D format for maximum real-life experience.
Phillips 3DTV will render images using its Philips’ WOWvx technology. WOWvx
technology uses millions of tiny lenses that emit red, green and blue sub pixels
in your plasma screen in multiple angles. That’s like watching an image in the television in nine angles – making look more solid as it jumps out of your screen.
A processor in the TV generates nine slightly different views corresponding to the different angles. From almost any location, a viewer catches a different image in each eye. This will result in dramatic effects.
This new Philips technology allows viewers to move around and still enjoy the images and the scene. The television display is also near to High Definition standard. This will literally attract people’s attention – as what Phillips 3DTVi s supposed to be.
Philips 3DTV is offered to the public with a 42-inch wide screen. It was first presented in a conference held at the Society for Information Displays last June. It was first shown to advertisers and retailers who now plan to create 3D advertisements to catch the attention of shoppers.
Likewise, Casinos owners are already interested on the 3DTV for its effect at grabbing the viewer’s attention. Holland Casino has already express its intention to use the 3DTV in Netherlands.
On the other hand, it would be challenge to find television contents that are 3D-format ready. Still, Phillip’s technology has converted the DVD The Lord of the Rings: The Return of the King into 3D form. It was shown in Philips’s new “3D 4YOU” LCD monitor.
Phillips is sure that 3DTV will soon have wider market now that more studios are keen on making movies and films in 3D format. Recent example of movie in 3D format is the Monster Housewhich was produced by Sony Pictures. Likewise, Philips is working on new technology which will convert videos into 3D format. This will make movie stars look they come out of the television in front of you.
Likewise, Phillips has already converted video games into full 3D images using
the WOWvx technology. This is allows the WOWvx to display the game in real depth and dimension. This was already done in New York in the video game Call of Duty. The game looks too real for the viewers.